@fondazione_pirelli

@fondazione_pirelli

The Foundation was established in 2008 to safeguard and promote awareness of Pirelli's heritage. Enjoy our pictures!

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@fondazione_pirelli

Our cat Meo Romeo wishes everyone Merry Christmas and Happy 2021! #pirellichristmastime #fondazionepirelli #pirelli #christmas #meoromeo #brunomunari #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

It's Christmas Eve in the drawing signed by Gino Francioli for Pirelli in 1920 #pirellichristmastime #fondazionepirelli #pirelli #christmas #toys #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Here we are at the last step of this journey back to the Pirelli Foundation's Christmas: many moments of sharing with our colleagues and their families. Happy Holidays! #fondazionepirelli #pirelli #christmas #pirellichristmastime #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

The animations created by the students of the Liceo Scientifico "Corradino D'Ascanio" (Montesilvano) were born during one of our digital educational courses, starting from the historic Pirelli advertising posters. See you in 2021 with other virtual tours, workshops and insights from #fondazionepirellieducational! #fondazionepirelli #pirelli #learning #school #digital #elearning #students #animation #design #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Riccardo Manzi's Santa Claus is travelling by car... With Pirelli tyres #pirellichristmastime #fondazionepirelli #pirelli #christmas #riccardomanzi #design #designer #illustration #art #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Ciuffo, Riccetto, Girometta and the other Pirelli toys pose for Christmas #pirellichristmastime #fondazionepirelli #pirelli #christmas #toys #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

For "Parole Insieme", a conversation with Marco Politi on his book "Francesco. La peste, la rinascita", Editori Laterza, in which the author analyzes the role of the Church during the pandemic and its relationship with the scientific world ⬇️ #fondazionepirelli #pirelli #marcopoliti #paroleinsieme #book #bookstagram #culturadimpresa @editorilaterza @pirelli

@fondazione_pirelli

What is hiding under the Christmas tree? An entire line of toys produced by Pirelli during the Fifties #pirellichristmastime #fondazionepirelli #pirelli #christmas #andrefrancois #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

"Depending on the floor, people came in and out of the elevator: office workers and clerks, managers, engineers, directors, all inhabitants of that famous vertical city, all of them proud to be citizens of the famous Tower. " Dino Buzzati, 1970 Discover the "Skyscraper Stories" in bio ⬆️ #fondazionepirelli #pirelli #pirellone #pirelliskyscraper #skyscraper #building #milano #igersmilano #pirellihistory #pirelliheritage #pirelliarchive #book #bookstagram #architecture #regionelombardia #consiglioregionalelombardia #marsilioeditore #feltrinellieditore @regionelombardia.official @consiglio_regionale_lombardia @pirelli @feltrinelli_editore @marsilioeditori

@fondazione_pirelli

The Christmas tree is decorated with Pirelli erasers in this stunning postcard from our historical archive #pirellichristmastime #fondazionepirelli #pirelli #christmas #andrefrancois #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

"This building […] attains the transposition from a local area to a floor that affects modern architecture worldwide” Carlo De Carli, 1955 Discover the "Skyscraper Stories" in bio ⬆️ #fondazionepirelli #pirelli #pirellone #pirelliskyscraper #skyscraper #building #milano #igersmilano #pirellihistory #pirelliheritage #pirelliarchive #book #bookstagram #architecture #regionelombardia #consiglioregionalelombardia #marsilioeditore #feltrinellieditore @regionelombardia.official @consiglio_regionale_lombardia @pirelli @feltrinelli_editore @marsilioeditori

@fondazione_pirelli

Many little versions of Santa Claus in the funny illustration signed by André François for Pirelli in the Sixties #pirellichristmastime #fondazionepirelli #pirelli #christmas #andrefrancois #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

In the heart of Milan, among the shelves and shop windows of Feltrinelli, Hoepli, Mondadori and Rizzoli, the #Pirellone stands out among the pages of "Skyscraper Stories", @marsilioeditori #fondazionepirelli #pirelli #regionelombardia #consiglioregionalelombardia #marsilio #milano #igersmilano #book #pirellone #pirelliskyscraper #architecture #60grattacielopirelli #duomomilano #galleriavittorioemanuele #bookstagram #pirellihistory #pirelliheritage #pirelliarchive @regionelombardia.official @consiglio_regionale_lombardia @pirelli

@fondazione_pirelli

Christmas lights and happy holidays wishes on a cover of the Pirelli magazine "Fatti e Notizie" #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Bruno Munari, Fulvio Bianconi, Umberto Eco and Andrè François: Christmas on the pages of Pirelli Magazine #fondazionepirelli #pirelli #brunomunari #umbertoeco #andrefrancois #designer #design #writer #rivistapirelli #umanesimoindustriale @pirelli

@fondazione_pirelli

The Pirelli house-organ "Fatti e Notizie" is ready for the winter season 1969 #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

Babitonga la Feltrinelli Pasubio

@fondazione_pirelli

The #Pirellone on display: "Stories of the Skyscraper", Marsilio editore, at the Feltrinelli - Viale Pasubio in Milan #fondazionepirelli #pirelli #pirellone #pirelliskyscraper #skyscraper #building #milano #igersmilano #pirellihistory #pirelliheritage #pirelliarchive #book #bookstagram #architecture #regionelombardia #consiglioregionalelombardia #marsilioeditore #feltrinellieditore #60grattacielopirelli @regionelombardia.official @consiglio_regionale_lombardia @pirelli @feltrinelli_editore @marsilioeditori

@fondazione_pirelli

"Here we are again!": Ezio Bonini presents the new range of Pirelli winter tyres in this catalog from 1952 #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #eziobonini #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Save the date tomorrow, 16.12.2020, 10.30 am: a digital preview of “Skyscraper Stories”, a project promoted by the Pirelli Foundation and the Lombardy Region, with the support of Pirelli and FNM. #fondazionepirelli #pirelli #pirelliskyscraper #architecture #milano #regionelombardia #marsilio #fnm #igersmilano #savethedate #exhibition #book #60grattacielopirelli @pirelli @regionelombardia.official @consiglio_regionale_lombardia @marsilioeditori @fnm_group

@fondazione_pirelli

In 1957 Franco Grignani and Aldo Ballo imagined "The fifth season" in this catalog for Pirelli winter products #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #francogrignani #aldoballo #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

“I dream of a Milan made by my fellow architects. I certainly don’t want a Milan made up of low houses and one skyscraper here, one there, another there, and yet another there. It would be like a mouth with some teeth that are long and others that are short. Skyscrapers are beautiful if they are placed one next to the other, like islands. […] What I’m saying is not a dream. I’m saying what it will be in the future” (Gio Ponti on the city of Milan in 1961). Picture by Paolo Monti, link in bio #fondazionepirelli #pirelli #regionelombardia #grattacielopirelli #pirellone #pirelliskyscraper #skyscraper #landmark #landscape #milano #igersmilano #architecture #architecturephotography #paolomonti #blackandwhitephotography #60grattacielopirelli #gioponti @beicfondazione @regionelombardia.official @fnm_group @pirelli @consiglio_regionale_lombardia

@fondazione_pirelli

"From the doorstep to the ski fields with the Winter tyre without chains": Ezio Bonini in 1952 signed the seasonal advertising campaign for Pirelli yres #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Many colorful Pirelli game balls form a Christmas tree in this postcard by E. M. Pinochi #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Winter elegance in the Roaring Twenties evoked for Pirelli in this illustration by Carlo Biscaretti di Ruffia #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #carlobiscaretti #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

1937: in this evocative archive image the Pirelli wagon parades during the "Snow Day" #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Even Santa needs to get warm sometimes... So Fulvio Bianconi in 1955 chose him as a "testimonial" for the Pirelli hot water bottles advertising campaign #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #fulviobianconi #rivistapirelli #umanesimoindustriale #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Who are Hoteiosho and Dun Che Lao Ren? Curiosities and stories related to the holidays are the protagonists of a special Advent Calendar set up in 2015 at the Pirelli Foundation. A world tour through Christmas traditions, to wish happy holidays in all the languages ​​of the Pirelli world #fondazionepirelli #pirelli #adventcalendar #exhibtion #milano #pirellihistory #pirelliworld #christmas #holiday #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

A carriage inside a Pirelli factory, under the snow: it's the winter landscape drawn by Guido Molinari for Christmas 1927 #pirellichristmastime #pirellichristmastime #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #design #graphicdesign #illustration #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

In 1927 the designer Guido Molinari imagines a greeting card for Pirelli: the comet is the historic star logo with the initials P.C.M., Pirelli & Company, Milan #pirellichristmastime #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #design #graphicdesign #illustration #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

A star with the historic Pirelli logo lights up the road of two drivers in the snow, in this advertisement from 1919 #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #design #graphicdesign #illustration #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

1954: the toys of the Pigomma Pirelli line are "called to order" by Bruno Munari to activate an ingenious Christmas machine, patented to make snow fall on the Christmas tree #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #brunomunari #toys #rivistapirelli #umanesimoindustriale #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

December 1960: "The mechanical Santa Claus" illustrated by André François wins the cover of the Pirelli magazine #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #andrefrancois #rivistapirelli #umanesimoindustriale #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

The Christmas windows of La Rinascente in Milan in the 1950s: here is the one dedicated to "household items" #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #albesteiner #rivistapirelli #umanesimoindustriale #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

"The themes and names from Christmas stories inspire artists and window dressers. The nativity scene, an illuminated church, bells, snowy woods..." A picture from the article "Christmas window dressings" signed by Albe Steiner in 1955 for the Pirelli magazine #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #albesteiner #rivistapirelli #umanesimoindustriale #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Let's get ready for the holidays by retracing the Christmases of past years in the Pirelli Foundation: it all begins with a "winter's tale", an exhibition dedicated to Pirelli products for the coldest season of the year. Link in bio ⬆️ #pirellichristmastime #christmas #fondazionepirelli #pirelli #winter #exhibition #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

Famous painter, designer and illustrator, Adolfo Busi successfully devoted himself to editorial illustration and advertising graphics, also collaborating with Pirelli in the 1910s and early 1920s. Among his creations there is also a series of postcards Christmas themed #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #adolfobusi #design #graphicdesign #illustration #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

The preview of the Maserati Ghibli took place at the 1966 Turin Motor Show. Since then, it was a legendary story for the coupé designed by Giugiaro that continues today. Inspired in the name by the desert wind as per Maserati tradition, the Ghibli could reach a speed of 270 km/hd by adopting as original equipment the Cinturato Pirelli in the CN72 version, originally designed for the American market #fondazionepirelli #pirelli #maserati #ghibli #giugiaro #gentlemendrivers #drivers #cars #vintagecars #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

A date under the snow imagined by Mario Brunati, Alessandro Mendini and Ferruccio Villa in this 1958 advertisement for Pirelli raincoats #pirellichristmastime #fondazionepirelli #pirelli #christmas #adventcalendar #winter #christmastime #alessandromendini #ferrucciovilla #mariobrunati #design #graphicdesign #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pirelli

@fondazione_pirelli

At the beginning of his career, the designer Pino Tovaglia made experimental short films for Pagot Film; he also collaborated with the daily newspaper “La Notte” and with Finmeccanica, signing an advertisement campaign that won the Palme d'Or for Advertising in 1954. In 1955 he was one of the founders of AIAP, the Italian association of visual communication design. In the field of animation he also worked for RAI, together with Bruno Bozzetto. For Pirelli he created famous advertising campaigns and exhibition stands, such as the one for the Milan Cycle and Motorcycle Fair, conceived with Marco Zanuso and Richard Sapper in 1959 #fondazionepirelli #pirelli #pinotovaglia #design #richardsapper #marcozanuso #graphicdesign #art #madeinitaly #pirellihistory #pirelliheritage #pirelliarchive @pinotovaglia @pirelli